It's our mission to inspire and empower people to connect with their best selves and live life to its fullest potential through modern meditation experiences.
founded by khajak keledjian
I created INSCAPE as a result of an impactful and formative decade-long meditation journey. My entrepreneurial focus is a reflection of my lifestyle: a balance of modern wellness and modern luxury.
What are the highlights of your time as a founder so far?
Opening our flagship store.
Being featured as the #1 "New Apps We Love" in Apple's AppStore.
What personally drives you to build a mission-driven business?
I build because I want to reimagine what's come before in a new, accessible way. I fuel that drive by knowing we are helping others and impacting lives. I build because as Andrew Carnegie said, "No man becomes rich unless he enriches others.”
What was the life-changing event or experience that inspired the idea for your business?
INSCAPE is a reflection of my everyday life: modern, innovative and balanced. I've meditated for 10 years so this was natural for me.
There were a few experiences that inspired the business. First, a 10-day silent Vipassana meditation retreat; then a trip to Burning Man followed by touring 4th-century monasteries in caves in Armenia; and soon after, two big pieces of press hit in the Wall Street Journal and The New York Times about my meditation practice.
What was the lightbulb moment that propelled you into action to build your company?
After the Wall Street Journal and The New York Times articles, I was getting many calls and emails from friends asking where they should go, how they should get started, and if I could help them. I realized there was a curiosity and a need.
How has the benefit of the product you've built transformed your own life?
I have heightened awareness and a greater calm. When the lightbulb moments happen, I can recognize them and envision how to make them reality. Play books tell you what's been done before, not what's next. So, to be innovative, you can't just study what already worked. It's key that I trust my instinct. Meditation brings clarity; it let's me hear my intuition louder.
How can the benefit of the product you've built change the lives of your consumers?
The many benefits of meditation include stress reduction, improved sleep, heightened emotional intelligence, sharper focus and increased creativity.
Take some time for yourself. Self-care truly is the next dimension of luxury. The better you connect with yourself, the better you can connect with everything around you–from the air you breathe, to the food you eat, to the people you meet and the adventures you discover.
What 3 pieces of advice would you give to every aspiring early stage founder who is building a business?
You have to feel it 100%. No second thoughts or hesitations.
Ask yourself if you had all the money in the world, would you still be bringing this dream to reality? Whatever you're expecting, know that it will be 10 times more challenging.
INSCAPE creates immersive guided meditation and relaxation experiences for people to find balance in a fast-paced, overstimulated world. The first multi-platform meditation brand offering a mobile app and studio location, we deliver signature content via audio guidance to address the three main reasons people meditate: health, performance and meaning. Our sessions, varying in length and theme, make meditation accessible and efficient through step-by-step guidance of movement, breathing and technique.
Designed to settle your body and mind into meditation, our signature meditation flow includes movement, breathing, various meditation techniques, and silence. Sessions vary in length and theme, and are accessible to new and experienced meditators.
The underlying premise of meditation is that your state of mind influences your quality of life. It is about mastering the relationship with your mind and learning to accept life as it is.