Blog page thumbnails.013.jpeg

curating glam bags for youtube's beauty dreams

Founded by YouTube sensation Michelle Phan to bring the best beauty products to you.


Sabeen Niam, Head of Partnerships & Merchandising


Michelle Phan has inspired countless women around the world through her beauty video tutorials on YouTube. Every day, the question Michelle gets asked the most is: "What are the right products for me?" With infinite beauty product combinations in the marketplace, choosing the best items for your needs can be a challenge! That was why Michelle created ipsy. Michelle, Sabeen and their team of stylists have selected products they love, for you to try.