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From makeup artist to cosmetics mogul

Bobbi’s message remains the same today as it was when she launched in 1991: "The secret to
beauty is simple—be who you are.” 


bobbi brown, Makeup Artist, founder Bobbi Brown Cosmetics, Entrepreneur & Author


With the launch of Bobbi Brown Essentials in 1991, Bobbi Brown changed the face of cosmetics with 10 lipstick shades, created to fill a void in the market of simple, flattering and wearable makeup. Bobbi’s philosophy was simple: "Women want to look and feel like themselves, only prettier and more confident." Her unique approach was a gift for women who wanted a more natural look, and in 1995 the company was acquired by The Estée Lauder Companies. In addition to being a founder, Bobbi is a makeup artist, beauty and lifestyle editor, and New York Times best-selling author, creative consultant at Lord and Taylor and their justBOBBI shop, and founder of Beauty Evolution .