Are you a buyer looking to find the newest brands with explosive potential?
The Buyer Experience
FounderMade's Innovation Show is on June 5th, 2025 in New York City
Join 1200+ founders and executives from coveted brands, with VIP retailers, luxury spas, media, celebrities and influencers for a day of unparalleled networking, education & brand discovery.
Major stores, buyers & distributors come...
to FounderMade’s Innovation Show to get early access to the most innovative, disruptive beauty, food & beverage, wellness & lifestyle products in their category.
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major global retailers and the best specialty stores
Loved by
esteemed speakers from the most innovative brands in the consumer goods sphere who’ve graced out stage
Past Headliners
The Innovation Show Floor
contains 80+ highly curated brands, to ensure ultimate match-making success for both you & them. Which is why FounderMade exclusively showcases consumer brands that are:
Segment-defining with an extremely unique selling point
Expected to see high growth in their category
Actively ready to scale increased demand for inventory
Tipped to be the ‘next big thing’ in their category
A snapshot of the brands who attended Innovation Show NYC
November 7th, Barker Hangar, Santa Monica
When you come to FounderMade
you will have access to the biggest newest consumer brand rising stars, who will become a top performing brand in their category.
Over 50 consumer brands who exhibited at our shows with less than $1M in revenue are now at $100M+ in revenue
80% of the brands who exhibit with us get retail & wholesale distribution from leads at our shows, including CVS, Free People, Kroger, Starbucks and more.
100+ companies from our ecosystem have been acquired for over 8 figures.
Better Sour is a 100% plant-based gummy candy brand.
"The best outcome for us was finding a broker for some key national accounts.”
Suri is a sustainable toothbrush brand.
“We got listings in a couple of top-tier retailers as a result of the show.”
Popadelics is a mushroom snack brand.
"Compared to larger industry shows, [FounderMade'] is much more intimate with a targeted attendee base, conducive to deeper conversations and connections ... strengthening retailer relationships.”
She Biology a luxury CBD skincare brand.
The brand met with 2 key retailers which led to a partnership event in 2024 Q2, and they are beginning PO with a large major international retailer in Q1.
Mindy Zemrak
Supervising Casting Producer
Shark Tank
Innovation Show LA, 2023
Jaclyn Diamond
Omni Buyer
Macy’s
Innovation Show LA, 2022
“I’m here to consider [brands] for a large mainstream retailer such as Macy's... we own a significant market share.”
“We've ran into probably a dozen or so companies today that we've never heard of, that we've never seen anything like before.”
“I love the emerging categories. This is what it's about… seeing additive space needed in the industry."
"It was convenient all being on one floor. I appreciated the mix of very new vendors that I have never heard of."
Tracy Kline
Head of Merchandising
Bluemercury
Innovation Show NYC, 2022
Sharon Sork
Buyer
Saks Fifth Avenue
Innovation Show NYC, 2024
Join a Buyer’s Tour
Upon registration as a confirmed buyer, you’ll be invited to join a buyer’s tour where your host will guide you through a number of brands on the show floor.
Each brand will present a 60 second pitch about their brand. Watch a live demo of their products, sample, & learn what they’re looking for. This is the perfect opportunity to discover our brand lounge at a glance before you browse in-depth.
Each tour lasts around 30 minutes.
Browse Founder-led Booths
What makes FounderMade so special, is that most of our booths are led by the founders themselves, so you are getting straight to the core of these brands’ phenomenal stories & missions.
We have found time & time again that this drives frictionless conversations between the founder & buyer, and many buyer<>brand relationships & deals blossom after the show has ended.
Save as you browse! Retain all your favourite leads via qr codes & FounderMade lead scanners.
Learn Industry Education
Get complimentary access to our main stage of panels & workshops discussing on-the-cusp consumer trends with celebrity founders & titan industry thought leaders.
Featuring a panel of major retailers who will share their trend forecasts & insights on landing the most promising brands for their in-store or digital shelves. Recent panelists include top-tier executives at Target, Whole Foods Market, Macy's, The Detox Market & Chinese Laundry.
↗ Watch the highlights from our 2023/2024 retailer panels
Extra perks include:
Exclusive
Buyers Lounge
Eligible VIP buyers can join us in our private Buyers Lounge to relax & recharge during the event.
Cocktail Hour
Toast a successful day of brand-hunting, networking & education with a complimentary cocktail or two! 🍸
FAQs
Want a snapshot of some of the brands you’ll meet at Innovation Show LA?
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Buyers are eligible for a free pass. Click here to register for your ticket to attend our upcoming FounderMade Innovation Show, November 7, Santa Monica.
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Parking is available onsite.
Closest Station: Expo / Sepulveda.
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We’ve partnered with OnPeak to offer you a range of hotel at exclusive rates. Click here.