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Alana Frankfort, Creator, A Founder’s Lab

Alana was a founding member of Gilt City, building the business from the ground up with a focus on marketing, sales, partnerships and business development. As Head of New York Sales, Alana played a critical role in scaling the New York market to over $60mm in revenue and forged relationships with hundreds of small business owners across the New York area.

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Joe Holder, Founder , The Ocho System

Joe Holder is the founder of The Ocho System, an integrative wellness strategy that seeks to help people improve their personal health by taking advantage of their physical health first. Joe's time as a student-athlete at the University of Pennsylvania coupled with his upbringing made him take a wide ranging view on modern wellness. He currently lives in New York where in addition to his work with The Ocho System he serves as the Creative Director of wellness for smartwater, co-founder of non-profit System of Service, Master Trainer for Nike, Performance Consultant for wearable WHOOP, and is a contributing writer to many publications including his own wellness column at GQ Magazine.