Jordan Bass

CEO & Co-Founder, HOP WTR

Jordan Bass co-founded HOP WTR after seven years at The Wonderful Company where he was Head of eCommerce and rapidly scaled the business.

Jordan Bass co-founded HOP WTR after seven years at The Wonderful Company where he was Head of eCommerce and rapidly scaled the business to become leaders in CPG eCommerce.

Jordan also held roles in corporate strategy and worked in venture capital. After garnering more than a decade of strategic experience spanning technology, management consulting, finance and CPG, Bass, who comes from a long line of entrepreneurs and has this DNA in his blood, was eager to get back to it. Losing his drinking partner (when his wife got pregnant) and wanting to lose his beer gut, he saw a need for a functional healthy beer alternative and partnered with a friend to bring it to life.

Jordan lives in Los Angeles with his amazing wife, three daughters and dog, Hamilton, who has more Instagram followers than he does.