Laura Kendrick

Chief Marketing Officer, Cure Hydration

In 2013, Laura was the first marketing hire at SmartyPants Vitamins, where she helped take the company from $300k to $200m.

I grew up in the Bay Area, went to college at the University of Arizona and live in LA with my husband and our newborn son.

I have been in LA since 2007 and spent the early part of my career working as a talent agent at ICM Partners. I pivoted careers in early 2013 and was the first marketing hire at SmartyPants Vitamins, where I helped take the company from $300k to $200m, and an eventual acquisition by Unilever. I stayed on with Unilever for a year before taking a CMO role for New York based CBD startup, Highline Wellness and then transitioned to my current role as the CMO of Cure Hydration Q2 of this year.