Michelle Larivee

Co-Founder & CEO, WTHN

WTHN is ranked one of the fastest growing DTC brands by Business Insider.

Michelle Larivee is Founder and CEO of WTHN. She created WTHN to help others access the same transformative mental + physical benefits of Chinese medicine that she experienced first-hand.

After graduating from Georgetown University and Wharton School of Business, Michelle spent 15 years in the healthcare industry with a lifelong passion to help others lead healthier lives.

After a ski accident left Michelle with chronic pain, nothing seemed to help. Finally acupuncture was her saving grace. By combining acu with herbal medicine, ear seeding + more Michelle also was sleeping better, less stressed and had a stronger immune system.

A year later, acu + herbs helped her through fertility struggles to successfully get pregnant. While she felt great, the experience was frustrating and it was hard for others get started. And so WTHN was inspired… WTHN has an acupuncture studio in New York City, is ranked one of the fastest growing DTC brands by Business Insider, and has at-home healing tools and herbal supplements at over 100 wholesalers nationwide.