11:30AM - 12:00PM EST
How Knix Uses TV Ads to Drive Full-Funnel Performance
Moderator: Meghan Hill-Schneider, Senior Client Service Manager, Tatari
Deniz Melen, Senior Growth Manager, Knix
TV is now a full-funnel marketing channel that can be as effective at driving conversions and sales as it is at generating awareness. It’s now also measurable and accountable, just like digital.
In this session, we learn how direct-to-consumer intimates and apparel brand Knix leverages TV ads to drive full-funnel performance. We will discuss:
How Knix approached testing on both streaming and linear TV
How Knix found new audiences on TV
TV as an evergreen channel
TV’s halo effect
And more!